The owners of Spark Productions saw their business expand along with the growth of broadband and internet capabilities. Spark provides companies with experiential advertising and rich media content that enabled their clients to communicate directly with consumers both at home and in the workplace. Spark Productions was a leader in communicating messages and branding via video communications.
When the partners of Spark approached BCMS to sell their business, they were already poised for growth. The online video sector was estimating that 80% of all U.S. consumers to watch video each day. With their market expanding, U.S. consumers clicked on 142.7 billion pieces of professionally produced, brand hosted and distributed videos since 1999, and consumption was expected to rise by 20% annually.