Walgreens Boots Alliance acquires Sleek Makeup
Sleek International Ltd, owner of the fast-growing Sleek MakeUP brand, has been acquired by Walgreens Boots Alliance Inc, a global leader in retail and wholesale pharmacy. BCMS advised the shareholders of Sleek International on this landmark transaction, which completed in 2015.
Sleek MakeUP was established 1985 in London, with a focus on providing premium quality cosmetics. Recognising that women of colour were under-represented in the beauty industry, the business developed a highly pigmented range of products for all skin tones.
The brand is well-known for developing on-trend, pioneering products, including i-Divine Eyeshadow palettes, Highlighting Palettes, Matte Me Liquid Lipsticks and Cream Contour Kits.
Under new ownership, this UK brand has experienced international rollout: Sleek MakeUP is sold in 15 countries and over 2,200 stores globally.