Gold-Vision sold to Volaris Group

In a transaction led by BCMS, Volaris Group has acquired Gold-Vision, a specialist CRM software developer, which delivers scalable cloud-based Software as a Service (SaaS) solutions for mid-market customers across multiple sectors and geographies.

Gold-Vision was established in 2001 and employs 50 staff. The business is headquartered in West Haddon, near Northampton, UK, and operates an additional office in Toronto, Canada.

“BCMS understand the pressure a sale process places on business owners and they have expertly managed that process for us every step of the way” – Charlie Shaw and Alison Turney, joint founders of Gold-Vision

Built on Microsoft architecture, Gold-Vision’s core CRM product has wide functionality and flexibility and is used to optimise everyday business processes for sales, marketing, customer support, projects and events.

Gold-Vision’s CRM offers seamless integration with a broad range of business processing tools, from Finance/ERP to social media platforms. A highly scalable solution, it is designed for use by organisations with between five and 500 users.

Generating strong recurring revenues via a subscription model, alongside value-added maintenance, support and customisation services, Gold-Vision supports customers across the UK, EMEA and North America. Its global customers are from a variety of sectors including financial services, manufacturing, distribution, education and training, and healthcare.

The acquirer, Volaris Group, is a buy-and-hold acquirer of software businesses, and vertical market technology companies. Volaris focuses on strengthening acquired businesses within the markets in which they compete, enabling them to grow through organic measures or complementary acquisitions. Volaris operates in more than 50 countries, and employs a decentralised business model, whereby acquired companies retain their autonomy and can access selected group-level support services, including ongoing training.

Transaction perspectives

Gold-Vision were advised by BCMS throughout the transaction. Charlie Shaw and Alison Turney, joint founders of Gold-Vision, commented:

“Like many business owners approaching that time when we needed to plan out the sale of our business, it was really important to us that the sale was to a new owner with the right values and approach to operating businesses. Having now completed the sale transaction, we know that Volaris represent a great home for our business and staff. We have achieved what we needed from the sale and our advisor BCMS have been a constant at our side throughout.

“A business sale is a complex and demanding process. It requires experience, know-how and careful stakeholder management. BCMS understand the pressure a sale process places on business owners and they have expertly managed that process for us every step of the way.”

Andrew Sims, Transaction Manager at BCMS, added: “With a track record of over 50 software business sales, BCMS has a detailed understanding of what represents an attractive acquisition target for the sector. We were therefore delighted to have been appointed by the Gold-Vision shareholders to advise on the sale of their business. Having concluded the sale to Volaris, Gold-Vision is now part of an international group that takes the long-term view and offers great career prospects for the Gold-Vision staff. These were important outcomes that Charlie and Alison set for the sale process and all at BCMS are pleased that we have met our clients’ objectives. We wish every success to all involved in Gold-Vision’s future.”

CRM software – market intelligence

Dujon Bosman, BCMS Associate Director, commented: “It was a pleasure working with the shareholders of Gold-Vision. Not only a client with extensive knowledge of the CRM industry, but also a client who cares deeply about their people and the future of the business, which they have built over 20+ years. The management team was key to delivering a wonderful result, and we are certain that with the team in place and the new home found in Volaris Group, we will see Gold-Vision’s growth accelerated in a growing and competitive industry.

“Gold-Vision is a sophisticated CRM system that offers customers unique versatility in an industry that is overwhelmed with simplicity, but which is sometimes also inadequate for adding real business value. Gold-Vision has built something truly sustainable for the future that is there to serve the end-user – something evident by the way the team operates and the level of interest and satisfaction in the software internationally.

“We have seen some consolidation in the CRM industry, however the strategic acquisition of companies with a sophisticated software product such as Gold-Vision is providing companies such as Volaris Group with an edge to compete with the larger CRM companies in the industry, affording customers more versatility and a wider range of functionality. The industry in the USA alone is expected to grow in excess of $200 billion, with a current size of c.$70 billion, demonstrating that this is an exciting industry to be part of.”

Alongside BCMS, the shareholders of Gold-Vision received advice from Leon Arnold at Freeths (legal), and Brian Munjanja and Sarah Brown from Broadwing Accountancy.

Click here to see a selection of BCMS-led software transactions.

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