Preloved.co.uk sold to The Hut Group

Moo Limited, the operator of Preloved, one of the largest online classified sites in the UK, has been acquired by The Hut Group Limited in a transaction managed by BCMS.

Established in 1997, Preloved was launched as a part-time project by its founder Ian Buzer. In little over a decade, the site was achieving 15 million page views per month and was recognised as the number two classifieds site in the UK. At the time of the transaction in 2014, Preloved was home to 1.7 million active users and generated 100 million page impressions per month.

The Hut Group is a specialist on-line retailer and brand owner, selling high repeat purchase goods direct to consumers across the Health and Beauty sectors, including sports nutrition and vitamins, cycling and endurance, hair and skin care, weight management, clothing, footwear and accessories. Its range of high-profile brands includes Zavvi, Myprotein, Coggles, AllSole and MyBag.