High5 sold to Associated British Foods plc

Associated British Foods plc has acquired the Leicester-based sports nutrition company H5 Ltd, trading as High5. BCMS advised the shareholders of H5 Ltd on the deal.

High5 specialises in the development, production and distribution of sports endurance supplements, including drinks, powders, gels and bars. Its extensive own-brand range includes EnergyGel, IsoGel, RacePack and Zero – all products specifically designed for use in the fast-growing endurance sports market.

At the time of the transaction in 2017, ABF said: “This is a high-growth market segment and we plan to develop these brands and broaden their distribution.”