MedComms: Rob and Alisa Miller, PCM Healthcare

In this video, Rob and Alisa explain how circumstances beyond their control made them seek a sale for their healthcare communications company. They discuss the importance of succession planning and having a wide-ranging research list, alongside the challenges faced during the business acquisition process.

The result was worth it: “You can’t quantify how good it feels to sell… to have the weight lifted off your shoulders…”

Related links

PCM Healthcare sold to Cogora