Insights & News

Dentsu Aegis Network acquires Innovative digital marketing agency Rockett Interactive

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16 DEC 2014

  • BCMS completes business sale of marketing attribution agency to global giant Dentsu
  • Co-founder staying on and appointed to senior specialist role
  • Rockett is Dentsu’s second business acquisition in marketing analytics

Rockett InteractiveDentsu Aegis Network today announces that it has acquired Rockett Interactive, an innovative US-based digital marketing agency. Founded in 2004, Rockett Interactive focuses on utilising data and analytics to guide the strategic development of smart, highly effective digital marketing programmes for its clients.

Rockett Interactive will become part of Dentsu Aegis Network and transition towards operating as iProspect - Dentsu Aegis Network’s global digital performance agency. Rockett Interactive founder and CEO Mark Rockett will join iProspect US as Senior Vice President, Head of Attribution, reporting to Jeremy Cornfeldt, iProspect’s US President.

“This acquisition is another important step forward in the continued growth and breadth of Dentsu Aegis Network in the US,” said Nigel Morris, CEO of Dentsu Aegis Network Americas & EMEA. “Rockett Interactive’s services complement our vision of innovating the way brands are built, and this acquisition is strategically aligned with our desire to increase iProspect’s data analytics and attribution modelling capability.”

“In today’s convergent world, every screen can become a transaction point. For performance marketing to drive results you must have total visibility into both your client’s business and the complexity around the consumer journey. The acquisition of Rockett Interactive builds on the expanded scale and category expertise iProspect now has with the recent acquisition of Covario, and adds important attribution expertise and a service model that enables us to holistically understand the impact a client’s media spending has on consumer behaviours not directly connected to a sale,” said Jeremy Cornfeldt, President, iProspect US.

“At Rockett Interactive, we've built our culture and standards on excellence, focus, the science of our work, and valuing client relationships. We are excited to be part of the Dentsu Aegis Network as a whole and are looking forward to integrating and scaling our attribution expertise within iProspect. Their broad array of service offerings, coupled with iProspect’s thirst for actionable insights, make this acquisition an exceptional fit.  We have found a great home for our agency team and our clients,” added Mark Rockett, founder and CEO, Rockett Interactive.

Financial terms of the transaction were not disclosed.

The sale of Rockett Interactive is BCMS’ 20th M&A deal in the advertising, marketing and graphic design industry. Read the story of how a small agency in North Carolina became part of one of the world’s biggest marketing groups 

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Posted jan 2015
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