M&A advisor BCMS rebrands for 2021

UK corporate finance specialist BCMS has launched a new brand, as the Newbury-based sell-side advisor looks to better reflect its range of services for business owners in 2021.

First established in 1989, BCMS has a long track record of completed transactions, covering an extensive range of sectors and deal structures, from full company sales to strategic trade acquirers in the UK and overseas, to growth capital transactions and/or cash-out deals with Private Equity investors. The rebrand is BCMS’ first since 2012, as the business looks to position its “tailored approach and wide-ranging technical expertise as a sell-side advisor” according to BCMS CEO Jonathan Dunn.

Resources for business owners

The new brand is spearheaded by a new website, www.bcms.com, packed with resources for business owners considering their succession and exit options. This includes a fully searchable, cross-referenced list of the advisor’s impressive track record, which catalogues BCMS’ completed transactions in key sectors including IT services, software, healthcare and food, and offers insights into deal rationale and buyer strategy.

In addition, the website features detailed case study videos, featuring entrepreneurs who have experienced the transaction process first hand. Interviewees are drawn from across the BCMS Fellows Group – a unique network of around 200 former BCMS clients, who stay close to BCMS post transaction and offer guidance and advice to other entrepreneurs considering their succession plans or exit strategies.

Wide-ranging expertise

BCMS CEO Jonathan Dunn commented: “We hope this new, fresh brand better reflects where BCMS is as a business in 2021. We are extremely proud of our heritage as an advisor, with hundreds of successful transactions across 30+ years. This new brand is an opportunity for us to position our wide-ranging expertise as a sell-side advisor and demonstrate our truly bespoke approach. In the past, BCMS has been viewed by some industry commentators as a SME-specialist, focused on trade and retirement sales. In reality we have long delivered a range of transaction types, generating enduring positive outcomes for businesses across a range of industries. Our approach is tailored to each and every client, and we work in partnership with our clients to achieve their goals.

“We like to think BCMS is an advisor with a difference. We have an incredibly talented team at BCMS. Our range of successful deals in 2020/21 – including the sale of SaaS specialist DPS Software  –  and our pipeline for the coming months is testament to the fact that even in challenging times, BCMS is well positioned to deliver the very best results for our clients.”

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