Cinedigm acquires global VOD services Viewster and Viewster Anime
Cinedigm (NASDAQ: CIDM) has acquired global VOD service Viewster and its subsidiary platform Viewster Anime in a landmark move that further bolsters Cinedigm's extensive OTT content portfolio, while adding an established and well-known property with a massive homegrown consumer base.
Los Angeles-headquartered Cinedigm will immediately take over ownership and management of all Viewster and Viewster Anime content, augmenting the platforms' roster of fandom and Anime offerings into Cinedigm's library of channels and content, with select programming debuting on the Company's popular fandom lifestyle network CONtv.
Viewster Anime will continue to exist as a subscription channel on Amazon channels as well as the recently announced Roku channel. Cinedigm also plans to bring ad-supported, linear and subscription offerings of Viewster to additional OEM, cable, telco and digital partners over the next several quarters.
Founded in Zurich, Switzerland in 2007, Viewster has quickly emerged as a competitive force in the global video-on-demand industry — delivering thousands of hours of new digital content, and establishing a strong branded presence in over 30 international markets that includes a combined total of over 256,000 subscribers across YouTube and Amazon Prime Video, as well as more than 1.1 million monthly active viewers around the globe.
The acquisition will expand Cinedigm's already sizeable customer base, which achieved over 370% year-on-year growth in ad-supported user base across linear and ad-supported VOD platforms in 2018 alone. Cinedigm plans to make Viewster a core part of its ad-based content strategy, integrating the platform's eclectic entertainment library featuring over 6,000 films and series.
Viewster was advised by Ouchy-based M&A specialist BCMS. The price and terms are undisclosed.
BCMS has become increasingly active in the global VOD film streaming industry as the sector sees greater consolidation. Simon Gregory, CEO of the Swiss division of BCMS added: "With the sale of Zurich based Viewster, this is our second #video-on-demand transaction in Switzerland following our work on the sale of Neuchâtel's Hollystar in 2017 to $17 bn Group Sky PLC. We're delighted to have been able to help."
Since inception, Cinedigm has been a leader at the forefront of the digital transformation of content distribution. Cinedigm's Content and Networks groups provide original and aggregated programming, channels and services that entertain consumers globally across hundreds of millions of devices.