Lord Digby Jones: When it comes to the economy and business sales, who better than the former Director General of the CBI and Minister of State for Trade and Investment to show business owners the big picture?
"Privately owned businesses are the absolute backbone of the economy. Businesses are the only agency that creates wealth…" In this unmissable business sale advice video, filmed at an exclusive BCMS dinner event in Manchester in late 2018, Lord Digby Jones offers his perspectives on preparing to sell a company, the potential impact of Brexit, and the enduring appeal to international buyers of the great British business.
In any business sale transaction, Lord Jones is a major advocate of understanding the key differentiators in your company – and articulating just what makes it special. As he says: "Make your purchaser think: 'I can't do this without buying you!'"