Words: Mark Bates
"The best leaders are getting the simple message across – there are elements that we cannot control, but there certainly are elements we can"
No matter the size, businesses across the globe are facing an unprecedented challenge from the Covid-19 outbreak. With an ever-changing situation – each time bringing similarly ever-changing restrictions and obstacles – business leaders are having to find the balance between following public health responsibilities and finding the next best move for their business.
Although entrepreneurs are typically hardwired to taking calculated risks, these uncertain times can make even the most experienced business owners anxious about what lies ahead. With that in mind, and before the national lockdown, we invited Dr Liz Jackson MBE, Marketing Director at BCMS, Rob Whittaker, Group Chairman of Vistage, and BCMS CEO Jonathan Dunn to share their thoughts on the current situation. Speaking to us at a makeshift studio in the BCMS boardroom, they were able to offer real insight into taking charge of these challenging circumstances.