High5 acquired by Associated British Foods plc
Associated British Foods plc has acquired the Leicester-based sports nutrition company H5 Ltd, trading as High5. BCMS’ Major Transactions Division advised the shareholders of H5 Ltd on the deal.
High5 specialises in the development, production and distribution of sports endurance supplements, including drinks, powders, gels and bars. Its extensive own-brand range includes EnergyGel, IsoGel, RacePack and Zero – all products specifically designed for use in the fast-growing endurance sports market.