In 1999 the Internet was still relatively new to the public, but advertising executive Mark Rockett could see this was much more than a new marketing channel - the web was a game-changer.
Working for the legendary Martin Agency in Richmond, Virginia, in the late ‘90s Mark was involved with digital campaigns, getting to grips with banner ads, ad serving and search engine advertising on Google, Yahoo, MSN, and AOL.
By 2003, with advertisers struggling to deal with plummeting click-through rates, spammers blocking up emails, and an increasingly media-savvy customer base, Mark decided he was ready to start out on his own.
“I started more on the outbound marketing side, providing search engine optimisation, ad-tracking, and traffic analysis, working as agency support rather than directly with clients” he recalls, “It was slow-going getting it started, but I needed to put food on the table.”
Mark’s wife, Genevieve worked full-time as a physiotherapist during the start-up phase, but Mark – already working 80 hours a week – soon realised he couldn’t do it all by himself.
Mark adds, “Genevieve had a university background in accounting and marketing, she’s very talented at organising, setting and achieving goals, building teams, and helping me focus on the business. We hired our first employee in 2005, and within a year we had three employees and the two of us working out of the top floor of our house.”