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Opus Agency expands internationally with acquisition of Number 20, London event agency

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US buyer Opus Agency, a global leader in event marketing, has acquired London-based event and travel management agency Number 20, Ltd in a transaction led by M&A advisors BCMS.

Number 20, headquartered in London, has been in operation since 2001. It is a respected event marketing agency providing total event management – venue selection, hotel and hospitality management, and onsite event management – to clients in the UK and EMEA markets. The team of event coordinators and managers, travel directors, and hospitality specialists act as a direct extension of the company clients’ internal events teams and are renowned for their personalized event solutions.

As part of Opus Agency, Number 20 will continue to provide the high level of service, with the backing and reach of a global, integrated event and experiential marketing agency.

Headquartered in Beaverton, Oregon, Opus Agency is a strategic experiential marketing advisor to some of the world’s most influential brands including; Microsoft, Dell and Alaska Airlines. In the dynamic world of event marketing, Opus specializes in building fully integrated, highly effective teams to support clients in the execution of the most critical events and experiential campaign.

With this acquisition, Opus solidifies its already established global presence. The acquisition promises to open additional European opportunities for the agency, which has already completed international programs in London, Amsterdam, Paris, Sydney, Hannover, Hong Kong, Taipei, Berlin, and Toronto in 2019 alone.

“Opus has had a global reach for years, but this acquisition formalizes our presence on the European continent,” stated Monte Wood, CEO of Opus. “We are thrilled to pursue further opportunities in the EMEA region while continuing the great tradition built by Number 20.”

Managing Director of Number 20, Phil Cairns said: “This acquisition is mutually beneficial for both Opus and Number 20. We have the opportunity to bring an extensive global network of resources to bear for our existing customers, while providing guidance and leadership in the European market for a rapidly expanding event agency.”

Senior Number 20 executives will join the Opus agency leadership team and plan to expand their local London workforce while seeking new opportunities under the Opus name.  The London office will be Opus Agency’s first outside the US, and joins additional offices in Beaverton, Seattle, Brooklyn, Los Angeles, and Boston.

BCMS advised Number 20 with legal advice from Freeths. The price and terms of the deal are undisclosed.

BCMS Lead Advisor, Emma Tipper commented: “We are very pleased with this deal as both companies complement each other and have similar goals. This acquisition will support Number 20’s continued rapid growth whilst assisting in Opus’ expansion. We wish both companies all the best for the future.”

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Steve Murphy's picture
Posted Sep 2019
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